Miele: Turning tunnels into vacuum cleaners

  Tasked with promoting the “monster suction” of the extra powerful Miele S8 vacuum cleaner. Mayer McCann Erickson, Bratislava, Slovakia created an online video that shows how the machine can vacuum absolutely everything. They turned a well-known tunnel in Slovakia into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and…

Allen Solly: Launch new collection through Twitter

Allen Solly launched the new ‘Friday Dressing’ clothing collection through a pretty innovative billboard in India – using Twitter! The billboard held 60 shirts; hiding the new collection picture behind it. The brand tweeted using a hashtag, #RainingSolly Fridays are hot because etc., and people were invited to tweet using it. The hashtag changed every…

Clear Trip: Why we fired our PR agency…

  Yesterday, Clear Trip had the unpleasant task of firing their Public Relations agency, Buzz PR. They fired them because BuzzPR were spamming their customers.   Clear Trip posted the following announcement on their blog… At Cleartrip, we do not spam our customers or anyone else, ever. Period. There is no negotiating this. Here’s what happened. At…

Internships

  Leinster Rugby   Leinster Rugby would like to invite applications for a 6 month PR Internship;   What is on offer? 6 Month Internship with one of the fastest growing and successful franchises in world rugby Article writing for regional press and Leinster’s Internal Communication Channels Opportunity to feature on and build relationships with…