INTRODUCING… ELAINE HESSION

INTRODUCING… ELAINE HESSION! Elaine Hession, owner and founder of Lovelane PR. Fashion stylist for the Irish Wedding Diary and makeup Artist & Blogger for Closer2Fabulous.  1)       Why did you choose a career in Advertising/Marketing/PR/Media? Genuinely, I always found myself attracted to marketing campaigns, PR stunts and was sucked in by new and innovated things on the…

Diesel Hired Plus-Size Models Found On Tumblr For New Ad Campaign

Instead of focusing on models or celebrities, Diesel’s artistic director,Nicola Formichetti relied on Tumblr and word of mouth to cast the subjects of Diesel’s new campaign. In a campaign which can only be described as power to the people as it shuns the typical formula for casting new campaign models, Diesel have connected with their audience in…

LFW12: Topshop partner with Facebook

  Topshop has partnered with Facebook to develop a new social media experience for its Unique spring/summer 2013 London Fashion Week show. Viewers of the Topshop Unique show this coming Sunday will be able to ‘customise the catwalk’ giving them the ability to change the colour of key looks and accessories. Not only that but they will also be able to…

La Roche-Posay: Save Our Skin

Every year, La Roche-Posay drive SOS Save Our Skin –  Melanoma Awareness Month is a global initiative supported by La Roche-Posay to promote the early detection and prevention of skin cancer. In Ireland, La Roche-Posay is once again driving the month-long awareness campaign, alongside the Melanoma Trust, the Irish Cancer Society, Dr. Patrick Ormond Consultant…

Lush: Human Testing?

Lush recently used their Regent Street, London,  shop window to re-enact widely used animal testing using a 24 year old female volunteer, in what I can only call a clever PR stunt as it has since made international headlines. Lush brand themselves as a ‘cruelty-free’ chain and are helping to spearhead a Humane Society International…