Screen Shot 2013-08-26 at 2.44.36 PM

Diesel Hired Plus-Size Models Found On Tumblr For New Ad Campaign

Instead of focusing on models or celebrities, Diesel’s artistic director,Nicola Formichetti relied on Tumblr and word of mouth to cast the subjects of Diesel’s new campaign. In a campaign which can only be described as power to the people as it shuns the typical formula for casting new campaign models, Diesel have connected with their audience in…