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Dear Topshop…

 Topshop partnered with Pinterest for their latest Christmas campaign. The retailer is challenging customers to submit their very own “inspirational Pinterest board” – Lovingly titled ‘Dear Topshop’. Many companies struggle, when trying to tie building in-store and online presence which result in actual sales. I think Topshop have hit the nail on the head with this campaign. Tying…

LFW12: Topshop partner with Facebook

  Topshop has partnered with Facebook to develop a new social media experience for its Unique spring/summer 2013 London Fashion Week show. Viewers of the Topshop Unique show this coming Sunday will be able to ‘customise the catwalk’ giving them the ability to change the colour of key looks and accessories. Not only that but they will also be able to…